Aligning Your Internet Marketing Mindset (part 1 of 2)

Here are the 10 Pitfalls to Avoid and Sync Your Mindset with the Internet Marketing World

In this article, we'll cover Part 1 with the first 5 Pitfalls to Avoid.

1. Setting Unrealistic Expectations: Internet Marketing (IM) won't make you an instant millionaire. Many people get into Internet Businesses with unrealistic expectations that they'd never consider entertaining if it were in some other field or a brick and mortar business in the "offline" world. Just because you don't need to go to school for years to get a degree in Internet Marketing for you to be able to open an online business doesn't mean that it won't take hard work and commitment to succeed within this arena. Like other business endeavors, it's going to take investment money and time to get started and the results won't be instantaneous. 

2. Not Enough Research Before You Start: If people fall prey to unrealistic expectations, the outcome is that they don't spend enough time researching and planning their online activities to make them a success. Let alone their product and sales offer. Instead, they'll think it's just a matter of slapping a website up and putting a shopping cart on it to get orders. That couldn't be the furthest thing from the truth. You must start by knowing what niches are hot online and how you plan on attracting people to your site. Even if you managed to get a huge traffic stream:
  • Do you know enough to convert those visitors into leads or customers? 
  • Do you know that building a list is your number one priority? 
  • Do you know you need a domain name, a professional hosting account and a system to automate product delivery, manage buyers/members and track everything with global reporting and full business intelligence tools to serve your customers and track your sales data.
This is where people fail miserably when they could have improved the chances of success simply by taking some extra time upfront to research and learn how to implement the basic online business presence. - Aligning Your Internet Marketing Mindset (Do Your Research)

3. Fuzzy Branding: This can apply to multiple aspects of your online business. It can be as obvious as a bad domain name or it can even be how poorly you've designed the site. In Internet Marketing, Domain Names are very important. After you have your niche or product in mind, it's time to start getting the elements of your website together and you will have to register a domain name to reflect your brand (a previously well-researched brand that is). If you are selling fishhooks online, you want to try to include that in your domain name somehow.  A good brandable short domain is descriptive and tells the customer in a few words what your business is all about. Of course, this goes beyond the domain name, your overall website content needs to be top-notched and the product per-se needs to actually solve a problem for people in your niche.

4. Poor Traffic Streams: Ok, let’s say the site is now up and you've done your research to optimize it for success, but you've noticed that it isn't getting enough traffic. Why is that? Many Internet marketers think that putting up a fantastic website is all that you have to do to attract traffic. There are millions of people on the Internet, so it seems a fair assessment that getting a thousand eyeballs a month is not a big deal. Actually, the most successful Internet Marketers invest in their knowledge to learn and adopt promotional strategies to maximize their traffic streams and to make their websites a success. Meaning, the Internet landscape is ever evolving, traffic strategies that used to work before, don't work today. So, you need to adapt, focus on having a professional presence online, using professional tools and using a lot of social media for traffic (Hint: Facebook traffic).

5. Inability to Convert Traffic to Customers: Even if you manage to attract gobs of traffic, the real goal of any Internet marketer is to sell and make money. You have to monetize that traffic in order to achieve your dreams of success. If you aren't aware of the strategies to convert traffic to customers, you will let many valuable opportunities pass you by. Worse, you will feel as if you are working your tail off for few rewards. Always keep in mind that it isn't enough just to have a popular site; that site has to produce income, one way or another. 

Some of the fault may lie in poor website design, like poor advertisement placement or inefficient payment processors. However, there are other ways that people fail to plan to convert traffic to customers. They don't plan ways to make money with the site and assume that only putting out a few products will create income. This is one way to make money, but not the only way. So, to get started, make sure you learn everything there is to know about:
  • Content Marketing & Copy That Sells 
  • Email Marketing & Working with Autoresponders
  • Setting up and working with Affiliate Programs (Clickbank & JVZoo)
  • Creating Bonuses & Incentive Offers
  • Advertising in social media
In order to develop your Internet Marketing Mindset it is important to look out for this common mistakes and avoid them at all costs. Remember: Opening your Internet Business, means exactly that, there are no instant riches weather it is Affiliate Marketing, Product Creating or Drop-ship with Amazon. It is a Business and requires the right tools to get started, these tools & knowledge mean investment in both YOU and your business setup.

Part 2 coming soon...

Never Give Up!