Aligning Your Internet Marketing Mindset (part 2 of 2)

Here are the 10 Pitfalls to Avoid and Sync Your Mindset with the Internet Marketing World (part 2)

In my previous article we discussed about the 10 Pitfalls to Avoid when marketing online and instead Sync Your Mindset for success.

Today, we'll cover Part 2 with the next 5 Pitfalls to Avoid. (if you need to revisit part 1 of this article, please click here)

Daniel Cortes - Internet Marketing Automation

6. Failure to Centralize of Automate your business: At first, the temptation for most Internet marketers is to do everything manually to save money. This will quickly become unmanageable as your lists get bigger and your product line becomes more varied. Add a few extra sites to manage multiple income streams, and you can quickly become confused or overburdened with the multiple tasks and details of operating your online business. 

In today's Internet Marketing world there are several solutions to centralize and automate your business and focus on funnels at the same time. You can use a tool like Delavo, it manages all your products, sales, one time offers, affiliates and more. Delavo also provides functions that automate and control download links, banner ads, help desk tickets, etc. You also need to use a services to keep track of your email sales campaigns and funnels. 

7. Not Thinking Ahead for Sales: It may come as a surprise to you, but many Internet marketers fail to plan their sales funnel ahead of time. Doing things by the seat of your pants may work to make a few sales here and there, but to really exploit the power of the Internet and make a living with it, you must plan for sales.

First, your sales plan should include different ways to harvest an email address from your visitors. This puts them into the mouth of your sales funnel where you can market to them again later. Without this initial contact information, later plans won't generate sufficient sales. A well-planned thought out Internet Marketing sales plan keeps track of people visiting and what they are buying, and it has several email campaigns going at the same time. One email list may be marketing to people who have yet to buy anything, while another may be marketing to people who are your top buyers.

Second, automate your Email campaigns and funnels carefully: One way to do this is to put customers into groups based on the amount of money they tend to spend. Small spenders might be marketed with low cost product lines, while big spenders are marketed with bigger packages and items. If someone starts out small and suddenly buys a large package from you, you will want to have a system in place that shifts them from the small spenders’ campaign to the big spenders’ campaign immediately. 

8. Failure to Track and Test Results: After a failure to plan for your sales, one of the biggest faults is not to track your results. It's very important to continually track and test the results of different sales campaigns and strategies to see which ones work for you and which ones yield poor results.
  • Email Results Tracking. As we have mentioned, you will use a professional service that provides tracking results and you want information about open rates and click-through rates on the email campaigns that you send out. If you have low open rates, you will know that the hooks and headlines are potentially uninteresting. If you have low click-through rates, you can concentrate on increasing the immediacy of the promotion to add a sense of urgency to your sales promotions. 
  • Tracking Across Multiple Sites. Other types of functionality that need to be tracked are the results of your affiliate campaigns and sales promotions. If you are putting up multiple sites (as you should be), this type of tracking can be difficult to compare across websites. Try to centralize the operations of your sites so that you can get a good view of what techniques are more effective than others, regardless of the site you are on.

9. Failure to Meet and Exceed Customer Expectations: It's not enough to just give people a good deal these days. It must be a great deal that is perceived to be of such great value that it would be a shame if they lost out on the opportunity to buy. One of the ways to create value packages like this is to understand your customer's needs and then exceed their expectations on what they think they can get for their money. 

If your customer expects to get one e-book for a set price on some topic of interest to them, and instead you offer them an e-book, an online video tutorial, and some short reports, all for just a little more, you will have created the perception of a high value package. That's because you not only understood what your customer wanted, but you met and exceeded their expectations on what they thought they could get for their money.

Of course, there's no way you can think of everything that a customer might need or demand. That's why you want to add some functionality to your site that allows customers to submit feedback about their experience buying from your site. You should also have a system or help desk in place that categorizes and responds to these issues, whether good or bad, so that the customer doesn't feel like they're being ignored. If you listen carefully to what your customers tell you, you can generate ideas for future products or business improvements that help you to keep exceeding customer expectations.

10. Poor Backup Systems: If your site goes down, do you have a mirror site or backup strategy to get back up as quickly as possible? If the answer is no, then as Murphy's Law suggests, this will happen at the worst possible time – mostly when you are rolling out one of your hottest, time-sensitive campaigns for the entire year. The impact will be immediately felt in lost sales. If you continue to have problems like this, you will also lose customers who will judge your online business based on the fact that you offer spotty service.

This is another reason to have a reliable hosting service but on top of it always Back Things Up, It sounds cliché, but this advice is often ignored. Payment processors are a typical example where an online business only offers one payment gateway, like PayPal, only to have it experience some problem that makes a sale unable to be closed out. If you offer multiple payment processors, if one goes down, another may be able to step in and handle the transaction. Basically, what you're hoping to achieve with redundant systems and backups is a flawless execution of business processes, no matter what mishap might happen.

Never Give Up!