How to Approach Affiliate Marketing and Find Hot Markets and Products to Promote

1. Choosing Your First Affiliate Product or Niche Market - Choosing Your Niche

Choosing your product or niche(s) is perhaps the single most critical element to your success online as a marketer. After all, you may know every marketing trick in the book, but if you choose a niche in which there is no interest, or no money is being spent, or the competition is just too great, you'll do nothing but struggle. On the other hand, if you choose the right niche, your marketing efforts could even be mediocre, and you might end up making some money in the process.

So how do you choose the right product and market? Through some market research, of course. And before you groan and scroll to the next article because you HATE market research, let me offer you this tidbit of news – market research can be easy and even FUN when you know how to do it. It's like being on a quest for buried treasure. Once you find your first treasure, you become addicted to a VERY profitable endeavor that's far easier than most people think.

So let's get started. Finding hot, lucrative products and niches consists of just 3 steps:
  1. Discover what's already making money online
  2. Find out how many people search for this niche
  3. And then research the competition
Yes, it really is just about that easy. And the more carefully you choose your market, the easier it will be for your site to improve its rank, start getting some traffic and even sales. And you can use these 3 steps to research 1 or 1,000 markets and build hundreds of profitable niche websites.

Your first step is to find places where money is being spent online. 

Don't worry about how many people are searching for this niche or about the competition at this point. Simply focus on finding market topics to explore and be sure to make a list of them as you go through this process. Otherwise, you'll forget what some very lucrative ideas along the way may be.

a). Go to Find out what the best sellers are, what's popular, what's new and catching interest, and what people are buying in droves. Plan to spend several hours doing this the first time, as it will completely familiarize yourself with the products and also allow you to build a sizable list of possibilities.

b). Go to Create and account if you don’t have one already and visit the affiliate marketplace, click on Advance Search. Once there, type the keyword related to your niche, select English as your language and use the Vendor Activation Date section, this will help you set a date in the past. I recommend selecting a date at least 1 year back, this tells Clickbank to give you the products that have stayed in the market for at least a year and helps ensure the vendors are people that are here to support your affiliate efforts in the long run.

Once your selections are ready, click Search and you’ll get tons of products to promote. Additionally, you can sort the results by Gravity instead of the default Popularity option to get the best options in your market. Gravity tells you how well the product's affiliates are doing in selling the product. The higher the number, the more affiliates are selling the product in recent weeks. If at least one of the products has a gravity of 10 or higher, you may have found a winning niche topic.

c). Go to the magazine section of your local bookstore and buy a handful of magazines on topics you're unfamiliar with. Reading these will give you ideas you'd never come across in any other manner. Then, Go to Google Trends for researching the best sites on these subjects. Just like the magazines, this will afford you new ideas for sub-niches that you otherwise would never have thought of in a million years.

Always keep your eyes and ears open – both online and offline. What new trend did you read about in the newspaper? What are they talking about at your gym? What conversation did you overhear at the grocery store? -  Listen to people, read the forums and blogs, watch Twitter, Digg, Reddit, Facebook, etc. Write down your ideas as they come. The more you do this, the better you'll get at spotting profitable niches and hot new areas of interest.

d). Go to People are using YouTube much like they use a search engine nowadays, looking for solutions to their problems or answers to their questions. If a YouTube video has a lot of views, then obviously there's interest in that topic – especially if it's a “how-to” kind of video.

Did I mention you should write down every idea when you get it? Even the ones that seem too far-fetched may surprise you, so write it all down. Just the act of writing will help you to find more ideas, as you record the ones you've already got, it opens the channels for new ones to appear. Carry a small notebook with you everywhere, and if you have to pull off to the side of the road or step out of a conversation for a moment to write down a great idea, do it. That one thought could mean several thousand dollars to you, or more.

Once you've been brainstorming for a while and you've put together a list of possible niche topics, it's time to see which of your niche possibilities are making money online. If it's not already a lucrative market, odds are you do not want to touch that topic. The ONLY exception is if you happen to be on the leading edge of a new market, but that's risky and beyond the scope of this article. Right now, we're helping you find “sure bets” that are definite money makers.

But, it's important that you know how to get ideas on your own and not just copy other marketers. That’s why researching is important. It will force you to come up with your own products and offers. When you get good at this, there will hopefully come a time when you ride a new trend – being one of the first to make it truly lucrative. But again, save that for later.

Now that we've narrowed our list to JUST niches in which products are selling, let's move on to the second step.

2. Discovering which products enjoy high customer demand.

Basically, we're answering the question: Are people searching for and interested in this market?

For this, we're going to use Google - Namely, Google's AdWords Keyword Planner, it is important to remember that you need a google account and signup with the AdWords to be able to use the planner, however this is free to do. If for some reason you still don't have a Google account , you can create a new one here.

With this tool we can find exactly what we need to know in just seconds. Simply enter your phrase into the Find keywords box, and click the Get Started button.

Now that you've got the results, take a look at the column marked, Global Monthly Searches to determine the size of the market. Click on the header of this column to sort the results from highest number to lowest, and add up the top 5 relevant results – the number should add up to at least 100,000. If it does, you can move on to the third step.

(Please Note: All of your searched results should be relevant, but just in case, look carefully through the entire list. For example, if you searched for “Viral Marketing” and something comes up about marketing virus medicines, then that's obviously not a relevant result. Also, if there is a duplicate result, such as “viral marketing” and “marketing viral,” only add one of them into your total. Ignoring irrelevant or duplicate results, look a the top 5 relevant results and see if they add up to 100,000 or more.)

Some will say that the top 5 results only need to add up to 60,000 – 75,000 for it to be a viable niche, and that is sometimes true. However, for right now we want to be sure you've got a good one, so we're going with the 100,000 mark just to be safe.

For the niches that do total 100,000 or more, make a note of the top 3 search terms, because we're going to use this information in just a moment. Now it's time to move on to Step 3.

3. Determining Competition 

We need to check how much competition there is in your potential new niche markets, by checking the Authority of the competition. 

What we're looking for isn't a lack of competition – it's a lack of really GOOD competition. And ascertaining the Authority rank for our top 3 terms is how we determine what kind of competition we're facing.

For this you'll need the free MOZ bar browser add-on. You can download it here: SEO MOZ Bar.

Here's what to do next:
  • Find your top 3 most searched terms for your first possible niche.
  • Turn SEO Moz Bar on by clicking its icon on your browser's extension button. (this is usually located in the top right corner, but it could be different in your screen)
  • Go to and type in your first keyword or keyword phrase without quotes into Google and press enter or search. 
  • Check the search results – under each result you should see something like... “PA: XX | DA:XX ” If you don't see this, try refreshing. The "XX" are numbers assigned as a score for that particular keyword and are different every time.
  • MOZ PA / DA number works similar to the old Page Rank (which google stopped supporting back in 2016). PA stands for Page Authority and DA stands for Domain Authority. What we are looking for is for both these numbers to be lower than 50 in page 1 results. If you see only 1 or 2 results lower than 50 then it is not a good market to be in, competition will just be too tough.  
  • If you see results lower than 50 in at least 8 of the first 10 page results, then you can compete. Another thing to check is if these 8 to 10 results are obvious affiliate websites and not established authority websites (like Wikipedia or YouTube) or e-commerce stores, if this is the case it means you as an affiliate can also rank in the first page.
  • Depending on your findings, repeat the process for another keyword or another market until you find a winner.
Simply repeat this process for all of your other possible products/niches, and use your best result to choose your first niche. Simple!

To recap, remember - your product niche must fit all 3 criteria:
  1. It must have products that are selling
  2. With a high customer demand for those products
  3. And the competition should be the lowest possible
The hottest markets ALWAYS fit all 3 of these criteria because it's where you're going to make the most money with the least amount of effort. And because there isn't a shortcut to uncovering these markets, it's crucial you go through all three steps in the quest for your next red-hot niche.

And remember, Never Give Up!