How to Drive Traffic to Your Website

To succeed in any online business having a website is simply not enough. The success you have with your website will depend on your ability to drive targeted traffic to it. If you can't drive traffic to your website then the chances are that you will find it incredibly difficult to generate leads and also sales. You may have a beautiful looking website, but without traffic, there will be no sales.

The more visitors you have visiting your site, the higher sales it will generate. Although there are many ways that can help drive traffic to your website, you need to understand that this doesn't happen overnight. The strategies for driving traffic to your website have changed over the years, with the progress and improvements on the technological side of the Internet, things have changed and continue to evolve today. Driving traffic is not the same as it was in say, 2010. However, there are some strategies that continue to work in 2020 and most likely will continue to work in years to come or simply have changed a little in their implementation and requirements.

Here are some the strategies you can use to get Web Traffic.

1. Optimize your website for the search engines: Yes, SEO is still something you need to pay attention to. Despite what newcomers say, good SEO practices will speak good of your online presence and the search engines will reward you. An optimized website is like having "good manners" online. Your website needs to be found by people looking for information on the search engines. The best way of increasing the chances of your website being found is to use keywords. 

Keywords are short terms or phrases that a user will type into a search engine to find information on a topic. Use these keywords in your headlines and sprinkle the keywords throughout the content on your website. By doing this the search engines will notice that your content is relevant and display it higher in the search results when somebody types specific keywords into the search engines resulting in increased levels of traffic to your website. Use keywords in your content or blog posts that will attract visitors.

One of the simplest ways to find popular keywords fast and comparing one term to another is by using Google Trends, this tool will give you a breakdown of a keyword popularity per country and even per state so you can target popular keyword today!

2. Exchange links with other webmasters: A simple yet powerful way to start getting free traffic to your website remains the good old-fashioned link exchange. All you need to do is find other websites that compliment your own site and offer to exchange links with them. This allows web traffic to be driven to your site through the links that you have with other websites. Warning: Do your own research before doing any link exchange and find webmasters you can trust. Link Schemes are penalized by Google and your site will suffer if you do it wrong. Don't go black hat on this, grow it naturally over time.

3. Use Pay-Per-Click (PPC) advertising: There is a cost to this but you are in charge of exactly how much you would like to bid for a specific keyword. If you have the cash to pay for advertising you can drive traffic to your website using Google Adwords, Bing Ads, Facebook Ads, and LinkedIn Ads within minutes of setting up a campaign. These options are paid advertising where your ad is placed on other sites to promote your website. Visitors click on ads on the search engine itself. PPC advertising will help you find frequently utilized terms or phrases entered in a search box to find information on the subject matter that you are providing on your website. 

Facebook & LinkedIn Ads have become the place to go for PPC advertising as you can easily segment and target your audience and specify exactly the call-to-action  objective per each campaign you run. It is well worth it to learn how the system works and follow their guidelines, but if your ad is good, you can send targeted traffic to your site pretty fast.

4. Make use of videos: Use videos to promote your website, and develop your overall business brand. No matter what sort of business you're in, engagement plays a huge part in increasing your sales and profits. Nothing engages better than videos. Videos allow you to introduce your products or services better than any written content. Videos allow you to approach your consumers on a more personal level. 

When done right, your videos have the potential to drive traffic to your website. Viral videos have a powerful way of enticing consumers to either buy a product or sign up for an email list. Video sharing sites such as YouTube, Instagram, and Vimeo can deliver thousands of visitors to your website from just one video uploaded and it is certainly one of the best and easiest ways to get traffic. 

5. Social Media: Social Media is the best way now days because you can target specific audiences based on the niche you are promoting and who literally live on the internet. This is the place of people getting to know you and you know them. You can start this process by joining some of the major social networking sites that are free to sign up for such as Facebook, Twitter, Pinterest, Instagram and TikTok. 

Build your profile by being active on the sites and bring awareness to your products or services. In order to have a good audience of followers, you must be consistent in liking and commenting on others posts as well as interacting with them through your own posts and pictures. 

6. Article Marketing: One of the most popular ways to get you indexed and back-links to your website or blog is through articles. Another plus on article marketing is the availability of getting your articles shared crossed country and in order to do that you must have written valuable articles that help those seeking. Write a lot of articles and submit them to article directories. By doing so, you will have a boatload of traffic to your website provided your articles are decent and offer good value. You will also have other people who will use your articles on their sites as well. Article Writing for marketing purposes is one the strategies that has evolved throughout the years. It used to be relatively easy to post articles in your blog or directories and start getting some traffic, now days, this technique demands a lot more from those who pursue it, but still works nonetheless. The trick is to focus on high quality and original content. While keywords are still important, don't over do it and instead of article directories shift your attention to online writing communities and Q&A sites. Refer to and for examples and samples of the kind of content needed today.

7. Solo Ads:  Solo Advertisement refers to someone else sending out emails that contain your specific message to a list of their prospective clients procured from a reliable source that is an audience who is interested in your message or product. These e-mail based advertisement programs are becoming more and more of a reliable way of getting the much needed incoming traffic to websites. 

You will need to find a fellow Internet Marketer or a vendor who has a solo ads directory of prospective clients in your specific marketing niche, then rent the vendor's list of subscribers for a one-off deal, and have them send out copies of an email produced by you and containing your message, product images and website links to the prospects. Only your ad is featured in the emails sent out to the subscribers by the vendor. Solo Ads can become a seriously effective way to generate traffic, earning you more money while saving campaign funds. 

We'll deep dive into each of this topics in future posts but when driving traffic to your website remember to stick to the basics first and don't over complicate this process for yourself. The reality is if you write great and unique content, use keywords that help navigate an audience to your website, make your website easy to navigate, and promote using the most powerful social media tools available to you, you will get a lot of traffic to your website and you'll gain new and keep loyal readership.

Never Give Up!