Bonus Offers Incentives and Promotions

Bonus Incentives and Promotions

danielcortes.com - BONUSES - Making Your Case

Incentives and promotions are one of the most common tools Internet marketers use to acquire subscribers and customers. The now famous BONUS offer is one of elements that now is part of everyday promotions for affiliate marketers.

Incentives can be used to entice someone to subscribe to your newsletter or to purchase a product through your affiliate link. Promotions are used to publicize or promote a product or service.

You can create bonus incentives or promotions your self or you can use someone else's product. 

Allow me to explain…

A classic example of an incentive is to offer new subscribers a free gift. This free gift is usually an informative video, tutorial or ebook report they can access immediately after subscribing to your list. 

The video coincides with the products or services you offer. For instance, if you offer health and wellness products, your incentive tutorial would be on the topic of health and wellness. You wouldn't want to offer an automotive book or a report on Internet marketing. That would defeat your purpose.

One way to obtain give-away video training or ebooks is to purchase Private Label Rights (PLR). PLR allows you to purchase books or videos that have been written/recorded by someone else and give them away or sell them on your website. 

However, the best and most effective way is to create your own books or film your own videos. This will not only give you a BONUS to give away but it will also BRAND you as one of the experts in the  given topic.

Whatever you do, you need to choose your incentives wisely. Don't give your new subscribers a poorly written report for example. It's not that difficult to compile a good report filled with beneficial information. And the pay-off can be tremendous if you take the time to organize a report or compile an eBook that provides people with the information they are seeking.

Same goes for videos. It's okay if the video is not perfect, you might be using your phone camera or your lap-top built-in microphone. Not everybody has pro equipment to film, especially if you are just starting out. You might even be nervous in front of the camera (try it and you'll see) but all this is acceptable. Just make sure you voice is clear, your desk is clean (no clogged backgrounds) and no weird sounds going on (no barking dogs or kids running around). Keep it professional, do your best, and you'll be OK. You will improve as you go.

As mentioned earlier, people receive many newsletters and offers. While it used to be the "in" thing to offer a freebie, people are much more aware of marketing ploys and find the word "free" to be a turn-off. They assume there will be some catch.

You have probably seen the ads that claim you will receive a free iPod or laptop computer if you respond to a questionnaire. In teensy, tiny print at the bottom a disclaimer states certain restrictions apply. The problem is, very few people actually read the disclaimer.

If you've ever clicked on one of these ads, it didn't take you long to figure out that you had to subscribe to a monthly service, order a certain product, or shell out money for something. By the time you comply with all the requirements, you may have to spend hundreds of dollars to get that "free" electronic gadget. 

People are fed-up with being lied to and tricked. When offering an incentive gift, people should not be required to do anything extra to obtain it; nor should they ever have to pay money for it. Instead of stating that subscribers will receive a free gift, use the word "complimentary gift." You might say something like this…

"When you subscribe to the Healthy Living Newsletter, you will receive the following complimentary gift," 

than include the description of your incentive.  

Let's say you decide to offer an incentive to individuals who subscribe to your Healthy Living newsletter. The incentive could be a short report that includes motivational tips, nutrition information, recipes, etc. It could be a short video where you explain on how to live a healthy lifestyle. 

If you're charging a fee for your newsletter, you could create a Video Training that contains a variety of healthy living information and tips. As an incentive to get subscribers to prepay for a 6- or 12-month subscription; you could offer them a slight discount and send them access to your Video Training.

Incentives can be anything you want them to be. Have fun with them and make them unique. If you're uncertain of how your incentive will be received; ask friends, family and associates to evaluate them. 

If you belong to on-line social or business networks, ask people if they will help you test your incentive. People enjoy being part of an elite testing group and are generally eager to assist you.

Promotions are offers such as discounts; special deals such as buy one, get one free; free shipping; clearance sale; new product announcement; etc.

You might have promotions that coincide with holidays or awareness events, such as breast cancer awareness. You can run promotions daily, weekly, monthly, semi-annually, bi-annually, or annually. 

My point is, in order to make it big in Internet marketing; you have to be creative and unique with your incentives and promotions. You don't need a lot of money to offer incentives and promotions. In fact, you don't need any money at all. 

The only thing you need is to let your imagination run free and don't be afraid to step outside your comfort zone, record yourself talking about the different topics or training methods you know, and all of sudden you have Bonuses to give away.

Never Give Up!


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