Getting the Right Mindset for Online Marketing

Getting the Right Mindset for Online Business - Getting The Right Mindset for Online Business

One of the first things that you will have to do is begin thinking in a completely new way. Most online startups are focused on making profit as quickly as possible especially if they are dealing with Affiliate Marketing. While there is nothing wrong with that, you want to do things a little differently. 

  • You want to focus on building a solid company.
  • You do not want to focus on making a quick buck. 
  • You do want to build a business that will make money as well as become a force to be reckoned with in your industry. 

How to Develop This Mindset

Making this mindset shift will probably not be as easy as you think. Here are some tips that will help:

  • Don't think of it as a business; think of it as a way of life. Your business is going to be around a long time. It will be part of you. 
  • Your business is a way to make a difference. This means you want more than money; you want respect, admiration, and the ability to be a trendsetter. Companies that are all about the money don't set trends, they follow them. 
  • The business can be anything you want it to be if money is not the center of your attention. You can try new things, take risks, and create to your heart's content. 
  • You don't have to follow somebody else's rule book. You get to make up your own rules and run the company your own way. 

Specific Thoughts to put of of your mind

As part of the process of developing this new mindset, there are some ideas and approaches that need to disappear immediately. Among them are:

  • Thinking short term. While that is fine when you want to make money quickly, it is not the way to go when you are building something that will last. Think two to three years from now, not next month. 
  • Treating your business like a hobby. You can afford to do this when your product line has a short shelf life and you will be out of business in a year or so. But when the idea is to build a business that will be operating at a profit five or ten years from now, you have to take the whole thing a lot more seriously. 
  • Forget about quick projects. Sure, they can grab some interest and will generate some quick cash, but that is not your goal. They do not build up customer loyalty and repeat business. Instead of quick one-off projects, your focus should be on establishing goods and services that set standards in the industry. That means looking down the road further than the next tree. 
  • Selling rights. Many Internet entrepreneurs do this, and it is understandable, it sort of gives you and instant product, right? - But all the time you are mostly promoting someone else's brand. This does not build your own brand or establish your company as a force to be reckoned with. It's OK to resell a product from a partner of a marketer you trust, but for the most part, the focus should be on building your own products instead.

    Please Note: While resale rights of other people's products won’t build your brand, you can create new products from Private Label Rights products that can promote your brand.  Consult my post Selling "Rights" To Your Product to learn more about how buying Private Label Rights products and using them correctly can promote your business. 

As you can see, changing your mindset will involve rethinking just about everything you have learned about starting and running an Internet business. But if you can switch gears and make this leap, you open up all sorts of doors to the future. 

Self-Evaluation: Do You Have What it Takes?

By now, you are probably asking yourself if you are cut out for something other than quick profit. Here are some questions that may help you find the answer you seek.

  • Do you have a vision of how you want your life to go? Having a dream to work toward is essential if you want the business to be a success. Without a dream, you will never see much past your nose. 
  • Are you willing to work hard? A successful business means a lot of work. In the beginning, it can mean working a lot of hours and passing up on a lot of social events. 
  • If you can't see giving up some of your free time to build a business, then this approach is probably not for you. 
  • Can you resist the urge to get in, make quick money, and then get out? Building a business that will last means passing up on many of the online opportunities that litter the Internet scene. 
  • Will you commit to building your company and sticking to it even when it means making some sacrifices in the short term? - This means watching your money closely, investing in research, marketing, and other strategies that are geared toward the long term, and being patient while the right products are developed under your watchful eye. 

If you can answer "yes" to all of these, you are well on your way to making a mindset shift and build your online business for the long run. 

One last ingredient... Never Give Up!