Five Ways to Position Your Internet Marketing Brand

This article is Part II of Branding Your Internet Marketing Business 

Five Ways to Position Your Internet Marketing Brand

danielcortes.net - 5 Ways to Position Your Internet Marketing Brand

1. MONITOR YOUR REPUTATION

Do you know what others are saying about you online?  Are you sure?  You need to make a point of checking for comments about you and your products.  

While there are clip services that will do the legwork for you, reporting back with everything they discover on a regular basis, you can handle the responsibility for monitoring yourself.

One of the easiest ways to do this is to set up a series of Google alerts.  All you need to do this is a free account with Google.  

This will report to you every time your name, product name, or anything else you’ve targeted is mentioned anywhere on the Internet.  

Make a point of setting up Google alerts for your name and its variations.  Do the same with your product names.  

Monitor the alerts carefully and take action in response to them whenever it makes sense to do so.  You may want to step forward to offer explanation or assistance if people are struggling with something you’ve provided.  

You’ll definitely want to insert yourself into conversations that are critical of you or your products, too.  Sometimes, you’ll just want to offer a “thank you” for a positive remark.

This reputation management component of branding can be incredibly powerful.  Don’t overlook it.

2. MESSAGE CONSISTENCY

You’re not just spraying your name all over the place; you’re creating a brand and a cohesive image.  That means that you must make a concerted effort to maintain consistency in all of your materials, comments and other outreach efforts.  

The best way to do this is to create a list of the things that define your business and you.  Stick to that list.  

The other secret to optimal message consistency is simply to be honest.  If you’re providing honest information and input, you won’t need to worry about tripping over your own feet with inconsistencies.  

Yes, your mommy was right.  Honesty is the best policy--even when you’re building your personal brand online.

3. KEEP YOURSELF REAL

Your brand is primarily about your business and professional life.  However, people like to do business with other people, not just businesses.  As such, it’s a good idea to add a personal component to your branding efforts when it’s possible to do so.

Most social networks, for instance, will allow you to create user profiles. This is where you add your own personal touch. Also, take advantage of the about me page in your website for this purpose.

Simply supply some information that will humanize you.  You don’t need to share your entire life with the world, but a little bit of detailed information can go a long way toward making you the kind of person with whom others would like to work.

4. BE RESPONSIVE

Branding isn’t just about plopping your little personal virtual billboards wherever and whenever you can.  It’s about becoming a highly regarded member of the Internet Marketing community, too.  One way of insuring you do that is to be responsive to others.

If you leave a comment somewhere and someone responds with something interesting or insightful (or if they have a question of you), return to engage in the dialog. 

Reply to your emails and instant messages. 

This opens up new networking opportunities while allowing you to display your knowledge and ability.  It also shows people that you have a genuine interest in your field and that you’re excited about being a major figure in your niche.

Get involved with the conversation and be an active participant in your favorite marketing facebook group.  That’s one of the very best ways of branding yourself.

5. SPAMMING IS NOT YOUR FRIEND

Keep in mind: All of these techniques for branding yourself can be done in one of two ways.  You can either take them seriously and approach them with a modicum of respect and legitimacy, or you can look at them as opportunities for a quick score.

In other words, you’ll need to make a choice between being a legitimate provider of information or being a spammer.

Don't Be.

Avoid the spammer-style behavior.  

Resisting the urge to take shortcuts is essential for a few reasons.

First, it increases the effectiveness of your efforts.  People can spot canned garbage from a mile away. Especially Marketers.  It doesn’t add to your brand or credibility, it actually detracts from it.  It destroys credibility and makes you appear to be more of a nuisance than a trusted resource.

Second, it increases the longevity of your efforts.  Webmasters delete spammy profiles.  Moderators screen out canned comments.  Even if you experience some initial success with shortcut techniques, they don’t tend to last long.

Remember, you’re building a brand.  .  

Take the time to do things legitimately and you’ll do a much better job of improving others’ perceptions of you.

Never Give Up!


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