7 Proven Traffic Methods (4 of 7): Amazon Traffic

How to Drive Targeted Traffic from Amazon.com to Your Website

danielcortes.com - Amazon Traffic

More and more people are getting creative with their accounts in Amazon to enjoy even just a small chunk of the daily traffic that the popular auction site gets. 

Amazon started merely as an online bookstore.  Its business plan was quite unconventional and, in fact, in the earlier years, it was not growing equally fast as the other companies in the internet.  Growth was too stable that it caused some stakeholders of the company to worry and complain about its profitability.  

However, as Amazon kept its stability in-spite of the downfall of other e-commerce businesses sometime in 2001 and 2002, it started bringing in profits, allowing for further product diversification and global expansion.  

Now, there is not a single doubt about Amazon’s success and popularity in the market.  Its product line is so diverse that everything is literally there to buy, making each and every person part of its market.  No person has probably not yet visited Amazon.  

With this, getting linked with Amazon can definitely be an effective strategy in increasing a website’s traffic.  One of the features of Amazon is its ability to accept product reviews in the web pages of every product.  There is an available rating scale of one to five stars allowing customers to rate a product’s dependability.  Such rating also reflects a particular item’s popularity to users.  

For some years, this facility has been proven to be an effective tool in increasing the sales of books.  Books are usually items that are not purchased at once.  More often than not, readers would want to have an idea about the contents first so that they can decide whether it is actually worth investing time to read the entire book.  

Being able to read something about the book from another reader’s perspective, or in any case, being able to read something about any product from another user’s perspective prior to purchase, is indeed very attractive to customers and statistics shows that this is a feature of Amazon that is widely visited.  

Given this, a website owner aiming to increase traffic to the site can in fact maximize this popular feature.  A book or product review may be written and, since Amazon prefers that the identity of the reviewer be revealed, the name could have a link.  In this way, the website gets exposed to Amazon’s very huge customer base.

Likewise, links to Amazon in the website may be worked out, along with book and product reviews in the website itself.  In this way, when someone uses search engines in looking for a product and going to the Amazon website, the website automatically gets listed in the search results, leading to an increased traffic rate.

Doing this not only increases traffic in one’s own website, it also guides the other customers in their purchases.  Following the principle of word-of-mouth, information coming from another customer is found to be more credible compared to traditional advertisements.  In this way, the book and product reviewer also creates a sense of credibility which eventually may also be linked to the credibility of his own website, making it worthy to be visited.  In the end, the website does not only get new visitors but loyal visitors as well.  

The process is simple:

Step 1 - Create an Amazon account. Use your business email address for registration. Fill up the online personal form, validate your account, and then proceed with editing your profile. You’ll be given the option to upload a photo of yourself. It’s highly advised that you do so because letting people know how you look like sort of affirms your credibility and trustworthiness.

Step 2 - Think SEO when filling up the About Me section. Your first sentence should not only introduce yourself but your website as well. You can start with something like ‘Hi, I’m Joe Smith, and I’m the webmaster of www.joesmith.com”. 

It’s critical to get your website URL out in the open with your first sentence. This, together with your email – services@joesmith.com – will make it easier for people to remember your website address.

Step 3 - Amazon.com is best known for being a bookseller so it’s their books that you should focus on. Books sold in Amazon.com are categorized in various ways and it’s important that you look for the categories that best reflect your products or services. 

Step 4 - Look for books that you’ve already read and make customer reviews about it. Unlike other types of online content, book reviews can handle more length than usual. You don’t need to be especially brief when reviewing a particular book. In fact, the more detailed your review, the more people would appreciate your work.

Step 5 - Customer book reviews must showcase your talent, knowledge, or expertise. It must drive home the fact that you have expertise when it comes to the subject at hand. Your introductory paragraph must sum up your feelings without giving everything away or it could detail your previous expectations of the book. Either way, it’s important to make them interested in reading more.

The body of your review should make it clear to everyone that you really did read the book. If you can include excerpts and give its respective chapter or page number, so much the better. Remember to keep an open mind when reviewing a book. Being able to see the pros and cons to a book will impress your readers more.

Include personal stories or anecdotes so that readers could see how you’ve applied what you’ve learned from the book. It gives your review a more intimate feel and fewer readers would assume that you’re reviewing the book for some personal motive.

Be forgiving when you rate a book. It’s possible that there are a few vengeful minds out there and if they see that you’ve given a harsh rating for a certain book and disagree with it, they could choose to retaliate by writing a similar review – even if it’s undeserved – for your works.

There’s no need to invite people to drop by your site in the end of your review. What you can do is use anecdotes related to your business so you could mention your website in passing.

Every time you write a review, your profile description – including your website address – gets displayed. The more reviews you write, the more exposure your profile will enjoy. And when people like what they read, they’re sure to click on your website to know more about you. It’s very important therefore to write as many quality reviews as you can.

This method requires a little work as you can see. But if you already like reading books and you have current purchases in Amazon; this can be your new instant source of traffic. If you want to pick up on your reading then head to Amazon, buy that book you've been postponing to read, then review it and get this method going asap.

Never Give Up!

>> Continue to Method 5. Blogging Traffic