Affiliate Marketing in 7 Steps Series (3/7)

Affiliate Marketing in 7 Steps Series

STEP 3. Building a Website and Getting Your Tools. - Internet Marketing Resources & Tools

Some Internet marketing gurus will tell you that you can pursue affiliate marketing even without the benefit of a website.

Well, they’re not lying.


Having your own website will make things a lot better for you and will multiply your profit tremendously!

A website is like your headquarters in cyberspace.  If real life businesses have their brick and mortar stores, your affiliate marketing business will have a website as its virtual office.  This is the value of having your own website, in a nutshell: a place that will be identified with YOUR business (even if you sell somebody else’s product), a central place where you can lead people so that they’ll be exposed to your business message.

As an affiliate marketer, you can use your website to host all your affiliate links.

Now, why is this important?

Because as an affiliate, you will be given an affiliate link per product.  Your prospects must click on your specific affiliate link so that any purchases they make will be credited under your account and you get credited the commission.

Affiliate links are what tells the affiliate owner which commission goes to whom.

Since you will be dealing with hundreds of products, you will have an equal amount of affiliate links.  This can be quite tricky.  If you’re going to promote them individually, each affiliate link will require its own campaign.

However, if you have your own website, you can have one main campaign to lead your prospects to your headquarters where all your affiliate links can be found.  Everything will be centralized. 
Everything will be easier.

When you have decided to build your own website, you will need two things:
  1. a subscription to a web hosting service
Your domain name is your address on the World Wide Web.  The URL has “super-net” as its domain name.  When choosing a domain name for your affiliate marketing campaign, please bear in mind the following guidelines:
  • The domain name should be relevant to the field you are engaged in.
  • The domain name should be easy to remember.
  • The domain name should be catchy.
  • As much as possible, choose the extension “.com” or if it is not available anymore, choose “.org,” “.info,” or “.net.”  These are the acknowledged extensions that people never forget about.
You will also need a web hosting service.  Basically, you should be looking for 3 things from the web hosting service you are considering.  These are:
  1. Storage space – or how many files you can store in your account.  
  2. Bandwidth limit – or how much data transfer can be accommodated by the web hosting service.  
  3. Excellent technical support – your website is your business partner.  You will want it to be live all the time.  In the event that it’s down, the web hosting service should provide IMMEDIATE assistance to bring it back up, as your business relies on it.
You will also need an autoresponder service. One thing which is of utmost importance, which we will discuss in detail other articles in this blog.

You will have to build a mailing list to convert casual onlookers into leads.  Your sales will come from your leads, after all. And what makes email marketing possible is a subscription to an autoresponder service.

I kid you not when I say that an autoresponder service is one of the most critical investments you will make in your journey towards the Promised Land of affiliate marketing triumph. 

So it is important that you choose a fantastic autoresponder service to give you solid ground to stand on.

Knowing all of this, creating a website should be easy. If you know basic HTML programming, then things will even be easier.

If you don’t, well, there are many HTML editors out there, both free and paid. Make a google search for it and find tons of info about it. 

If you want something simpler, you can get started with a Blogger or WordPress website.

Things are beginning to get interesting. Check the resources mentioned and research to find what best accommodates to your business and go for it.

>> Continue to Step 4. Creating Your USP.