Affiliate Marketing in 7 Steps Series (4/7)

Formulating and describing your USP (a.k.a. What makes your stand out from the crowd as an affiliate marketer). - Standing Out from the Crowd

In earlier posts, I had told you that we will be discussing a technique that will greatly help you compete against thousands of affiliates promoting the same product.

We will be tackling that right now.

Think about this this… Why should people buy from you instead of buying from others who are promoting the same product?

Surely, your offer must have something special, something unique, something fabulous that will separate it from the rest.

This distinguishing factor is what we call the unique selling proposition or USP.

The USP, plain and simple, is one of the so-called secrets of Internet marketing millionaires.  Somehow, they have formulated a unique selling proposition that made the members of their target market take notice and compelled them to buy from them.

So I’ll dare say this… Your affiliate marketing success will greatly depend on the potency of the USP you will be able to come up with.

The USP states that you should be able to personalize an offer to make it better than the rest.  Hence, you may be selling the same product to the same market, but if you can add something that will make your offer better, you’d naturally stand out among your competitors.  

People will notice you more and they will buy from you instead of buying from others.

In short… the USP is tantamount to putting your own twist into things.

Take for example an affiliate program offering an eBook on wedding speeches.  There are 1,000 affiliates promoting it, with you being one of them.  The eBook sells for $50, and commission is pegged at 50%, or $25 per sale.

Now, how can you successfully make people click on your affiliate link instead of other’s links?

Add something that will make your offer more valuable.

There are countless, countless ways by which you can accomplish this.  The limit is really your imagination.  Let those creative juices flow and see for yourself how far this tactic can take you.

One of the most popular USP applications is the act of adding bonuses to the offer.  If you have other products that you would like to give away to people who order through your affiliate link, then announce it immediately.

Another powerful way to stand out from the crowd as an affiliate is to tap into different markets with the same product or as they say "Nichify it". Say for example you have set of PLR videos on how to use Wordpress that you want to sell. If you offer those to the same Make Money Online Niche as everybody else, it will be hard (unless you have a big list or are one of the marquee names in the Internet Marketing circles) to make your offer unique. But what if you change the approach on the sales pitch and offer it to Web Development companies or IT teachers that want to increase their authority with their students and don't have time to record introductory videos to tech newbies? 

Do you see the difference? 

Where do you think you have better chances to sell?

The mindset behind the offer and how you approach the market is what creating your USP means.

This will add to the value of your offer.  When compared with the bare offers of other affiliates in those markets, yours will truly shine.

People will order from you.

People will thank you for putting up a wonderful package.

And people will trust you enough to order from you again.

And of course you can still include Bonuses, this always works. There are many sources for the bonuses you can include. 

Let’s take a look at some of them:
  • Products which you have created yourself. Custom bonuses are the best, products no one else can offer work like a charm. 
  • Products which you have caused the creation of.  These are products you have asked a freelancer to create, and all the rights of which have accrued to you upon completion of the transaction.
  • Products which you acquired with their master resale rights or private label rights.  Knowing the different kinds of rights is a must in doing online business. (Just think of the approach in your offer to the market as discusses before)
  • Joint ventures.  Others may already have fantastic products which will perfectly complement your offer.  You can enter a partnership with them. 
In all cases you can refer to places like or to get products for this purpose. JVZoo is great for Internet Marketing products while Clickbank also covers Internet Marketing products they also have a BIG collection of products in many niches.

You can add your OWN personal touch on your offers to make them totally different and totally special. 

This is also a great opportunity to brand yourself, create a logo to brand your pages and offers, even certain type of font and colors can make you stand out from the affiliate crowd. People then remember your for future purchases.

And branding does not necessarily mean you need  a company and all that. Just use your own name, this is better and more personal. In the end, you sell to people, and people like to know who they are buying from. 

Only then you’d be able to capture the interest of the members of your market, and such is the start of a fruitful affiliate marketing career for you.

>> Continue to STEP 5. Your First Viral Product!